Public Awareness

Welcome to the Indiana Chapter’s public awareness page. In 2011, ASLA launched a public awareness campaign to teach the world about landscape architecture. Each summer, delegates from all chapters convene at national headquarters to create unified plans for the upcoming year. Since then, we have organized events in all 50 states, delivering a unified message around landscape architecture. In 2013, we continue to grow the message to a national audience.

2013 has been declared the Year of Service. Each Chapter will organize and lead a public service project in their state. While the projects will vary in scale from big to small, nationally the individual stories will be amplified with the potential for national press coverage by major news outlets. The Indiana Executive Committee is making this project a priority for 2013 and has already brainstormed a couple ideas. Please contact Brian Staresnick with any questions.

We are currently seeking members for the Public Service Project Committee – please contact Brian Staresnick

Public Service Project Committee Chair
Brian Staresnick, ASLA


What Is Landscape Architecture?
Do you ever wish you could explain your career with a website? You can now. With the beginning of the public awareness campaign on 08.17.11, launched as a new interactive website to introduce the public to all that landscape architects do.

Arrows lead visitors through the design process from start to finish, explaining all perspectives along the way. The site even features a video of a landscape architect  walking them through the design process.

The website builds off what the visitor might already know or presents a field they may have never heard of. Designing a Landscape Architect, the education section, offers a quick how to on becoming a landscape architect, whereas the collaboration section (Design with Others) shows how landscape architects work with allied professionals. Designing Awesome stresses the real solutions landscape architects offer as part of their skill set. 

As the awareness campaign progresses, this website will serve as a resource for years to come and should be shared with potential clients, future students, and anyone looking to learn more about this no-longer-misunderstood profession. The site more than successfully captures all the interdisciplinary elements and the diversity within the design process, and more importantly does so in a way that people will enjoy reading. 

Bookmark now and keep the success going by sharing the site with whomever you encounter.


Public Awareness Campaign Materials:
Here, find materials (logos, signage, buttons, brochures and handouts) used to engage the public. We encourage you to use these materials freely. Distribute them at your local library, coffee shop, clients, family and consultants!


Stay Up To Date With Campaign Activities By Liking The Campaign Facebook Page: